|How the Internet Can Benefit Your Business*
If your business involves products that can be digitized - anything from computer software to photographs, music or words - you are best placed to use the internet to sell your products and services in digital form. However, it’s important to understand that a website can benefit nearly any business and not only those that sell goods or services over the Internet.
In fact, the majority of businesses provide services or products that can’t be sold online - for example, gas stations, auto repair shops, electricians and plumbers, hairdressers, restaurants, cafes, cleaning services, consultants, doctors, engineers - the list goes on. Their products or services are not suitable for selling via the web, yet for most of them a website will still be an important marketing tool and can help:
A. cut costs . . . B. increase sales . . . C. improve customer service . . . D. enhance productivity
A. Cutting Costs
A website addresss can be added to an existing Yellow Pages directory, and unlike a directory, it can be updated as often as needed. It’s also much cheaper to update a web page than print new material each time you introduce fresh products, change prices or move premises.
Your website can be simultaneously used in other publication/directories such as your local chamber of commerce website directory. Using e-mail to communicate will also reduce expenditures for stationary, postage, and fax/phone service.
Bottom line: one good order from a new customer who found you through the web can return your internet investment many times over.
C. Improving Customer Service
*photographs of your products
*prices and ordering information *answers to frequently answered questions
Your website can also generate valuable feedback from customers about your products or services. Once you know where you’re going wrong, you can take action and make the necessary improvements.
D. Enhancing Productivity
From The 10-Minute Primer . . . . . . www.econtips.com
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